Philipp Plein inaugurates a new showroom in New York, the fashion designer’s fourth worldwide after Milan, Dusseldorf and Hong Kong. The Swiss Maison chooses the Big Apple as a base to initiate its ascent of the American market. The showroom has a prestigious location, an ultra-luxurious two-story penthouse at 4 West 58^th Street in Manhattan. The showroom’s breathtaking panorama of Central Park serves as a backdrop for the style and creativity of the Philipp Plein collections. The 200 square meter showroom occupies two floors, one dedicated to the women’s collections, the other to the men’s lines. The atmosphere is metropolitan chic, with a shimmering play of light entering from the picture windows that overlook the park. The space has been developed in conjunction with the Italian architectural firm AquiliAlberg. Ultra-precious, refined materials and architectural solutions make a strong visual impact. A skull studded with Crystallized™-Swarovski Elements is placed at the entrance, and a huge Murano glass chandelier dominates the shiny black stairwell that unites the two floors. Pure shades of white dominate the women’s floor, and grey hues signal the men’s area. A bold wall of denim represents the urban culture side of the Philipp Plein label. A multitude of elegant mirrored walls creates a almost surreal, magical atmosphere of infinite reflections. Scattered throughout the showroom are crystal showcases featuring precious pieces from the Philipp Plein Hardcore Diamonds collection, displayed like true works of art. Alongside and in contrast with these treasures is the new and irreverent underwear collection for men. “America today represents one of the most competitive markets in the world, along with Italy. We have been able to establish ourselves in the Italian market, even though we are a foreign brand, Swiss to be precise. Now it will be a true challenge to conquer the American market as well,” states Philipp Plein, founder, creative director and CEO of the namesake brand. “The arrival of Philipp Plein in a great metropolis like New York City will permit us to  quickly acquire top-level wholesale clients, while in the long term we aim to consolidate and develop the important South American market. We also plan to open the first mono-brand stores in New York, Miami, Los Angeles, Las Vegas and Boston, in addition to corners in top department stores.”